DIY Artists and Prosumers

#DIY Artists - Promote, produce, distribute their music themselves
Producers - People who actively buy and produce music by mashing up and remixing pre-existing songs

Beck = DIY artist
Madeon / Us, the people = Preexisting

Beck - Loser: Alternative rock, country?
Beck - Devils Haircut: Rock
Does not conform to one genre. Audiences of these genres of music will therefore be attracted to listening to Beck. All Time Low only fit to one genre and cannot do this, if they deviate from this sound, they may lose fans.

The instantaneous-ness of music made for several genres affects the purity of the industry. The same applies for mashup style music (having the littlest purity), which after getting so recycled for so long, becomes style

In purity order:
DIY
Indie
Majors
Prosumers

Music industry is far more based about image than the music. The dance video is an image that sticks in your head more than the launchpad video. Even the LCD screens and pyrotechnics at live shows are an image. These videos are created by fans, meaning they are participating and collaborating.

Madeon then went on to get signed by Sony after he generated a lot of hits. He then uses people on his subsidiary label (deadmau5) which also aids both sides.

Sound cloud is the audio version of YouTube.

A&R search on YouTube for new artists on YouTube and on the internet.

This was all made possible through digital technology.

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Purity of music? Is digital technology damaging or aiding purity?

"Reluctant to pay something for something we want?" Piracy will diminish if industry embraces  technology, open to wider audience.

Purity is also affected by the image they put on the internet via videos, e.g: sexuality. Also by autotune and lip syncing the vocals removes the purity.